As a podcaster, you devote a ton of time creating audio gold for your show. You spend hours in front of the microphone and cutting through recordings to make sure episode after episode provides valuable content to your listeners…
Every. Single. Week.
And I’m sure you want more listeners to find your podcast and hit play. But how are you supposed to share all of those awesome episodes to expand your reach? And how do you come up with new ways to share them?
That’s where repurposed content comes in.
You take your 1 podcast episode and make several pieces of shareable content out of it. These become your marketing assets and ammo to share your content in unique ways that make your podcast stand out.
(RELATED: How to Launch a Podcast, Drive it to the Top of the Charts, AND Keep it There in Just 4 Steps)
Sharing 1 episode multiple ways is crucial. In an experiment by HubSpot, they tested sharing 1 piece of content 50 different ways, leading to a 150% increase in views.
Repurposing also allows you to diversify the way you visually share your podcast episode, expand your reach, and target different goals with each asset.
Nearly 60% of marketers reuse content 2–5 times. The reason it isn’t more is because of lack of time. And I get it. That’s why I’m going to show you how to create easy-to-edit templates that let you repurpose just ONE podcast episode into 11 different pieces of content in less than 3 hours. Let’s dive in.
1 Podcast Episode, 11 Unique Pieces of Content
Before I teach you how, let’s first outline the what. Below are the 11 pieces you will learn how to make:
- 2 different square audiograms
- 3 image quotes
- 2 Instagram story/IGTV audiograms
- 2 widescreen audiograms for YouTube
- 1 optimized YouTube thumbnail
- 1 optimized Facebook thumbnail
That’s 11 different assets, and over 37 different ways to post these 11 content pieces… but that’s another blog article all on its own. 
