Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads by @MattGSouthern

Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.” The post Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads by @MattGSouthern appeared first on Search Engine Journal.

Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data by @MattGSouthern

Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms. The post Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data by @MattGSouthern appeared first on Search Engine Journal.

Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning by @MattGSouthern

Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search. The post Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning by @MattGSouthern appeared first on Search Engine Journal.

Google Discusses How Secondary Effects Can Negate SEO by @martinibuster

Google notes how poor user experience issues can subvert well executed technical SEO. The post Google Discusses How Secondary Effects Can Negate SEO by @martinibuster appeared first on Search Engine Journal.

SEO Is Back! But Was It Ever Really Gone? by @jeremyknauff

The death of SEO has been greatly exaggerated countless times. But now SEO is back – and cooler than ever. The post SEO Is Back! But Was It Ever Really Gone? by @jeremyknauff appeared first on Search Engine Journal.

A Guide to Crawling Enterprise Sites Efficiently by @sam_marsden

Squeeze out more timely enterprise SEO insights with fewer resources. Here’s a time-efficient approach to crawling larger sites. The post A Guide to Crawling Enterprise Sites Efficiently by @sam_marsden appeared first on Search Engine Journal.

SEO “Dinosaur” Tactics That You Should Retire – Whiteboard Friday

Posted by randfish It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving […]

Google: Sites Using A Lot of JavaScript May Not Be Moved to Mobile-First Indexing by @MattGSouthern

Google’s John Mueller says using a lot of JavaScript may prevent a site from being moved to mobile-first indexing. The post Google: Sites Using A Lot of JavaScript May Not Be Moved to Mobile-First Indexing by @MattGSouthern appeared first on Search Engine Journal.

Marketers Say Link Building is Their Most Effective SEO Strategy [STUDY] by @MattGSouthern

A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy. The post Marketers Say Link Building is Their Most Effective SEO Strategy [STUDY] by @MattGSouthern appeared first on Search Engine Journal.

Facebook Lets Advertisers Target Users Based on Travel-Related Web History by @MattGSouthern

Facebook has introduced a new way for advertisers to target users based on their history of travel-related web browsing. The post Facebook Lets Advertisers Target Users Based on Travel-Related Web History by @MattGSouthern appeared first on Search Engine Journal.