Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist
Posted by MiriamEllis Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform […]
Google Introduces a New Way to Split Test AMP Pages in Google Ads by @MattGSouthern
Google has a new way to compare the impact of using AMP pages vs. traditional web pages with Google Ads. The post Google Introduces a New Way to Split Test AMP Pages in Google Ads by @MattGSouthern appeared first on Search Engine Journal.
LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service by @MattGSouthern
LinkedIn Dynamic Ads will soon be available to all advertisers via self-service in Campaign Manager. The post LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service by @MattGSouthern appeared first on Search Engine Journal.
Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More by @MattGSouthern
Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins. The post Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More by @MattGSouthern appeared first on Search Engine Journal.
Google Suggests Reviewing Quality Rater Guidelines for Info About Good Content by @MattGSouthern
Google’s John Mueller suggests referring to Google’s quality rater guidelines when looking for information about how to create good content. The post Google Suggests Reviewing Quality Rater Guidelines for Info About Good Content by @MattGSouthern appeared first on Search Engine Journal.
Get Your Guide to Local SEO [EBOOK] by @lorenbaker
Gain a better understanding of today’s local search landscape. Download SEJ’s Local SEO guide now. The post Get Your Guide to Local SEO [EBOOK] by @lorenbaker appeared first on Search Engine Journal.
Google Displays Different Dates in Search Results Depending on Relevancy by @MattGSouthern
Google’s John Mueller says search results will display the publication date or last modification date depending on relevancy. The post Google Displays Different Dates in Search Results Depending on Relevancy by @MattGSouthern appeared first on Search Engine Journal.
A Rundown of Your Google Ads Automated Bid Options by @GrpTwentySeven
Here’s what you need to know about Google Ads automated bid options and tips for using each. The post A Rundown of Your Google Ads Automated Bid Options by @GrpTwentySeven appeared first on Search Engine Journal.
3 Valuable PR Lessons You Can Learn From the Nike Controversy by @jeremyknauff
Here’s why Nike holds a powerful PR advantage over its competitors – and how you can do it, too. The post 3 Valuable PR Lessons You Can Learn From the Nike Controversy by @jeremyknauff appeared first on Search Engine Journal.
Visualizing Time: A Project Management How-To Using Google Sheets
Posted by R0bin_L0rd The short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve created a set of Google Sheets to make that work easier for you. I’ve found this system helpful in a number of ways, so […]