Pinterest Lets Small Businesses Use ‘Shop the Look’ Pins by @MattGSouthern

Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products. The post Pinterest Lets Small Businesses Use ‘Shop the Look’ Pins by @MattGSouthern appeared first on Search Engine Journal.

Instagram Lets Users Send GIFs in Direct Messages by @MattGSouthern

For the first time, Instagram is letting users send GIFs via direct messages. The post Instagram Lets Users Send GIFs in Direct Messages by @MattGSouthern appeared first on Search Engine Journal.

Pinterest Makes it Easier for Businesses to Connect With Influencers by @MattGSouthern

Pinterest is opening its content marketing API to third-party influencer marketing platforms in an effort to connect businesses with influencers. The post Pinterest Makes it Easier for Businesses to Connect With Influencers by @MattGSouthern appeared first on Search Engine Journal.

Instagram Introduces Shopping in Stories, New Shopping Section in Explore by @MattGSouthern

Instagram is expanding shopping capabilities, giving more businesses access to Shopping in Stories, and testing a Shopping Channel in Explore. The post Instagram Introduces Shopping in Stories, New Shopping Section in Explore by @MattGSouthern appeared first on Search Engine Journal.

SEO Strategy: 3 Trade-offs You Must Consider by @DholakiyaPratik

Every brand is different. Here are three primary strategic trade-offs to consider as you develop your brand’s SEO strategy. The post SEO Strategy: 3 Trade-offs You Must Consider by @DholakiyaPratik appeared first on Search Engine Journal.

Should Your Brand Take a Stand on Controversial or Political Issues? by @gregjarboe

Ask these six time-tested questions before deciding to take a stand on controversial issues. The post Should Your Brand Take a Stand on Controversial or Political Issues? by @gregjarboe appeared first on Search Engine Journal.

Spectator to Partner: Turn Your Clients into SEO Allies – Whiteboard Friday

Posted by KameronJenkins Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” […]

Write Compelling Email Copy: 4 Questions to Ask Before You Write Your Next Email

I hate to be the one to break it to you, but… No one, especially not your ideal customer, is sitting around wondering why they haven’t gotten your promotional email today. This shouldn’t come as a surprise to you. Your prospects are busy people, and they’ve got important things going on in their lives. Oh […]

Amazon Partners With Getty Images to Bring Image Search to Echo Devices by @MattGSouthern

Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen. The post Amazon Partners With Getty Images to Bring Image Search to Echo Devices by @MattGSouthern appeared first on Search Engine Journal.

9 Best Marketing Groups on Facebook (to Level Up Your Skills)

Facebook groups provide an excellent source of knowledge and practical advice for marketing professionals. But how many times have you joined a marketing-related group, only to have your news feed spammed with posts like this? – Probably more times than… Read more › The post 9 Best Marketing Groups on Facebook (to Level Up Your […]